The temptation in creating an affiliate site is to develop on that will meet the needs of the masses, so you'll be able to sell a wide range of goods and services. But stop and re-think. Amazon.com already exists as do the sites for the mega-box retailers. Most people know the sites that meet their needs for favorites such as music, computers and office supplies.
So, how do you decide the subject and scope of your site? You need to develop a niche site, and balance the scope of the site with the number of potential visitors. For example, if you decide to create a site for the pachysandra, your research (begin by Googling the term) may tell you that there isn't enough demand for information about this ground cover. However, if you research the keyword "groundcovers" or the key phrase "low maintenance groundcovers" you may find that you have a market.
Why is creating such a niche necessary? People have specific needs and are becoming increasingly demanding in web searches. While they may have been satisfied years ago with "almost" results, they now expect to land right on a page that will provide them with a solution or an answer. If you also provide articles on planting bulbs in established groundcover beds, transplanting and propagating pachysandra and other groundcovers, you will found yourself a place in the visitor's world. When they're on your site learning, and think about buying a trowel (perhaps one you reviewed) or special fertilizer, they'll be ready to buy through a site that's trusted resource. Isn't it better to have 2000 highly targeted and involved visitors, than 2 million who care about the general subject of gardening or yard care?
Karen Kari's articles and more information on the affiliate business can be found at:
http://www.affiliatebandit.com
http://www.advertisingcellar.com
http://www.billionfreeads.com
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